Influence: Science & Practice

Interesting lecture for all of us who live in this in-between world where everything and everyone has a price and nothing has an inmanent worth for itself. This article is a comment on the book - Influence: Science & Practice - by Robert B. Cialdini.
#1 - Reciprocation
“Hold open a door and you receive a “thank you” and a smile. Send a birthday present to a friend and you’re almost certain to get one in return. Pay for a co-worker’s coffee and she’ll pick up the next one. As Cialdini painstakinly details in the book, there is no culture on Earth without this unspoken, yet powerful rule of reciprocation.”
Permalink


